Problem solving step 2, rallying to a common goal
februari 8th, 2012Okay, so you have successfully made people realize they have got a problem and that maybe change is a good thing (see post 26/01/11). You have got push, but is it enough? Do not ‘stoke up the fire’ any more, shift your attention to reducing their fear of the future, of the unknown, Schein teaches us (The Corporate Culture Survival Guide, 1999). Often fear of the future is stronger than the fear of staying put.
So what can you do to reduce the fear of the future. First of all you paint a picture of that future that is understandable for the individual, taking the individuals’ interests into account. As long as people cannot visualize their future, the great majority will be reluctant to change.
(http://en.wikipedia.org/wiki/Diffusion_of_innovations)
The minimalistic way to describe the future is multiplying the present situation with minus 1. For example: in the future the student registration system is fast not slow, students are satisfied not dissatisfied, et cetera. Contrary to the description of the present situation however, where you stick strictly to observed fact, in describing the future you use your and other people’s expertise and creativity to enhance the picture. For example: performance standards have been agreed with all stakeholders and the performance is regularly evaluated, leading to continuous improvements.
You can even create a really compelling perspective, an attractive vision as recommended by Kotter (Leading Change, 1996). This will induce so called creative tension, a pull towards a common goal. People then behave proactively, your role becomes more one of coaching and less convincing and directing. And don’t worry, at this stage it is not necessary to know how you will get to that future, that will be the next – solution – stage, but only to understand what will be awaiting you at the end of the road.








